3 Things Gyms Should Do to Attract New Members

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New members are the lifeblood of most gyms. With high churn and conversions, it’s important to continuously attract new members.

Here are some recommended tips to improve your bottom line…

  1. Focus on organic SEO – improve the messaging and content of your gym or fitness website. Make sure your copy includes keywords for the services your gym offers. Post regular “how to” or tip-related blog posts that focus on workouts, diet, training routines, etc.
  2. Offer Specials and Introductory Rates to new members. Anything from “first month free” to “buy one / get one” offers will help attract potential new members. Don’t ignore your existing customers. Offer them a chance to earn rewards or gifts for referring new members.
  3. Be Social. Social Media including Facebook and Instagram are great platforms to increase your followers and share unique content. Be consistent with your messaging and brand identity and boost your popular posts to attract more followers.

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